Bollywood superstar Shah Rukh Khan’s eldest son, Aryan Khan, is making headlines not for his acting debut, but for launching his own brand of lifestyle products. Insiders reveal that Aryan’s brand will focus on premium accessories, including designer watches, sunglasses, and tech gadgets, blending contemporary style with high-quality craftsmanship.
Sources close to the Khan family say Aryan has been planning this venture for over a year, collaborating with international designers and manufacturers to ensure global appeal. The brand’s official launch is scheduled for late June 2025, with a digital-first marketing strategy aimed at young, fashion-forward consumers across India and overseas markets.
Aryan, who studied film and media in the United States, has always shown interest in entrepreneurship and creative branding. “I want to create products that reflect modern aesthetic sensibilities and are accessible yet aspirational,” he stated in a recent Instagram story teaser.
The launch lineup will reportedly include three flagship products: a minimalist smartwatch with customizable straps, polarized aviator sunglasses, and a sleek tech organizer for daily essentials. Price points are expected to range from ₹4,000 to ₹15,000, positioning the brand in the premium segment but below ultra-luxury labels.
Industry experts believe Aryan’s celebrity association will give the brand an initial boost, but long-term success will depend on product quality and customer experience. E-commerce giants are already in talks to feature the brand on their platforms, and there are rumors of exclusive pop-up stores in Mumbai and Delhi later this year.
As Aryan steps into the business world, all eyes will be on how he balances the weight of his family’s legacy with his own entrepreneurial vision. If successful, this venture could mark the beginning of a new chapter in the Khan family’s storied presence beyond cinema.
4o
